Newark USD Engages Presidio for Marketing Services


NEWARK, CA – Presidio announced today that it had entered into an agreement to provide marketing and communications services to the Newark Unified School District following a competitive RFP process. Presidio will assist the East Bay district in communicating the educational values of its programs and the opportunities it offers its students to area families.

I’m incredibly excited for our team to have the opportunity to assist a fantastic school district such as Newark in helping parents navigate the often confusing process of researching and selecting a school for their child that meets their needs,” said Daniel Fierro, founder and CEO of Presidio. “It speaks volumes about the innovative work our team is doing in the digital enrollment marketing space that the district selected us after a competitive RFP process, and I couldn’t be prouder of the Presidio team and our work.

Presidio will provide digital marketing and advertising, content generation, and videography and photography services to the district out of its recently opened Oakland office. In addition, Presidio will provide strategic and parent communications support to the district’s senior staff as they strive to achieve the district’s strategic goals.

Samantha Marquez, Presidio’s Senior Vice President for Public Affairs & Communications and the head of the firm’s public agency practice, commented, “As districts across the state face the challenge of declining enrollment, it’s becoming clear that enrollment isn’t a zero-sum game: giving parents the information they need to make the right choice for their families helps districts build stronger communities based on trust and transparency. We’re proud of the work we’re doing to help our educators connect with their communities and look forward to expanding our practice in the Bay Area.


Presidio is a full-service public affairs, communications, and marketing firm. We help our clients engage in the public sphere and achieve their strategic goals while bridging the gap between the high-touch approach of small shops and the comprehensive services of large firms.

Presidio is committed to building a public affairs firm rooted in ethics and integrity, not only with regards to our clients’ affairs but those of our employees as well. We are one of the few minority-owned medium-sized public affairs firms in California, and we believe that it’s imperative to have a team that reflects the state’s diversity in order to serve our clients well. To do that, we hire the best, treat them fairly and forge pathways to succeed.

Presidio has offices throughout California in Anaheim, Irvine, San Diego, and Oakland.

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