Presidio joined forces with a regional hospitality industry trade association on the brink of a significant municipal wage initiative campaign. The initiative was already slated for the ballot, and our involvement was pivotal, immediately delving into extensive lobbying and public advocacy efforts. Our objective was to persuade the City Council to opt for a special election, as opposed to adopting the ordinance outright or allocating it to a general election ballot, amidst a statewide tide of similar initiatives. This involved a multifaceted, six-week lobbying endeavor, including briefings, education sessions for association members, and the creation of briefing collateral to articulate their cases effectively to policymakers.
Simultaneously, Presidio spearheaded an eight-week digital advertising campaign, stimulating substantial public response that resulted in thousands of emails from city residents to the City Council. The public urged the council to undertake a meticulous economic analysis of the measure and, subsequently, to organize a special election. This initiative concluded with the City Council commissioning an economic study and eventually mandating a special election. Remarkably, this was a precedent-setting achievement for the hospitality industry statewide, marking the first instance an economic study or special election was sanctioned for such wage initiatives. Presidio’s adeptness in association management and government relations services reinforced our ability to strategically navigate and influence legislative processes so that they aligned with our client’s goals and the broader industry interests.
Presidio had the privilege of working with a distinguished statewide public safety officers association to revitalize their public communications program, aiming to reach legislators and members more effectively. The organization was looking for improved engagement and enhanced online presence. In a short span of three months, our strategic approach resulted in a 44% surge in impressions, a 59% climb in engagements, and a notable 42% increase in website traffic originating from social media platforms.
We effectively leveraged the robust network of the association’s membership, driving significant email correspondence concerning association-endorsed bills to legislators and the governor. This led to increased statewide engagement, growth in membership, and a rise in collected dues across the state, allowing the association to accomplish its paramount legislative goals.
Presidio takes pride in delivering impactful public communications strategies and government relations services, contributing to enhanced public engagement and legislative success for our clients. Our method centers on strategic communication and leveraging client networks to advance their advocacy and operational ambitions.
